Premier Publicist & Media Training Expert/Media Insider/Author/Speaker

It is my mission to educate, inspire and train entrepreneurs, small business owners, consultants, coaches, speakers and authors to get media attention. Particularly top-tier, national media  and then deliver great, compelling interviews. I am dedicated to helping others get their messages out into the world in a big way, via their platform and tying into top-tier media.


Susan & JoanneJoanne McCall created Joanne’s Media Boot Camp for those who feel like they’re the best-kept secret out there, and those who are successful in their businesses but want to take it up a few more notches, get the specialized training and confidence to land the big guns: Top tier national media

McCall is unique in that she’s a media insider and a veteran publicist who operates on a first-name basis with hundreds of top-tier producers, editors, and writers at such outlets as USA Today, The Wall Street Journal, Investment Business Daily, The View, Today, The Huffington Post, Yahoo, and many others.

Her clients include business consultants Brian Tracy and Ken Blanchard, radio host and author Dave Ramsey, New York Times bestselling author, Geneen Roth, The Deepak Chopra Center for Wellbeing, and the founder of NLP, Dr. Richard Bandler, among others.

Through webinars, teleseminars, and consultations, she trains entrepreneurs, coaches, and consultants on how to attract media, work with them once they land the interview, and finally helps them to deliver a fantastic interview. As a master practitioner of NLP, she helps those who want to expand their reach by embracing visibility and allowing big success into their lives.

Joanne is into adventure runs and often makes the comparison between working out and working on your business. Sometimes it’s fun and easy and sometimes it’s challenging. When it gets hard, do you quit or do you persist and build endurance. Media Boot Camp helps you to build that endurance and presence so you can achieve your visibility goals.

Gary, Jo, Ellie, Tony, Roxi2

In the above photo, I am with my husband, Gary, and two friends with their dog at Ole’s Astoria Assault Adventure Run in the mountains of Oregon.

Random Fun Facts

  • My parents wanted me to be a scientist. I wanted to be a dancer. So I got into radio broadcasting and then became a publicist. Who knew?
    Random Fun Facts
  • My dad used to teach me math shortcuts that I would then share with everyone on the school bus. The teachers would get mad because we could solve 12-step problems in three steps. We had to show our work!
  • When I was five years old I declared that I wanted to run my own show.
  • I started water skiing at 5.
  • I started slaloming at 10 years old.
  • I used to be a hand model.
  • I can't choose between dogs and cats. I love them both.
  • My mom was very strict on manners. I can eat chicken with a knife and fork, although no one cares except my mom.
  • I was very outspoken in school and insisted all kids be treated fairly. I was on the debate team too. I've mellowed a lot, but can speak up when needed!
  • I was in synchronized swimming in school before anyone even know what that was.
  • Sometimes I do things backwards, but it works for me. I got into radio broadcasting while still in high school. I was already in my career when I went to college to get my formal education.
  • I can't get my hair right. It never looks the way I want it to, except when I walk out of the salon. Yay, Ashlee!
  • I'm a fitness nut, even though in the middle of every workout, I want to go home.
  • The thing about social media is that overexposure can hurt you as much as not enough exposure.
  • The time to build a relationship is before you need it.
  • Dadism: Joanne, never make yourself worth more to someone dead than alive.
  • Dadism: Joanne, live your dreams now. It's later than you think.
  • Dadism: Joanne, old is always 20 years out in front of you.
  • Momism: Be nice. Smile. And stop fidgeting.
  • Life changed when I actually started saving 20% of everything I earned.
  • You might think someone is watching you (at the gym, on social media, when you're trying something new), but they're not. They're busy with their own lives, as they should be. So do it already.
  • Learn from the past, but aim everything you've got at the future.
  • If you want publicity, you need a great story!
  • I've never walked out of a book store empty handed.
  • When I was 18, I jumped out of airplanes just for fun.
Kristin Shiffner Thompson

"If you're an entrepreneur or small business owner looking for more visibility online, I cannot say enough great things about the experience of working with Joanne McCall."

Kristin Shiffner Thompson, Owner of Thompson Professional Services

I would love to hear from you! Email me >>>  joanne (at) joannemccall (dot) com