Myth: A top Manhattan PR firm will get you more publicity than a small boutique firm.

Um, not necessarily so, and certainly not in this day and age. I could give you several examples where this has not been the case, and the author really suffered because of it. So it’s time to bust a very common book publicity myth…one that I have seen authors buy into and regret. “It just…

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When it Comes to Book Publicity and Marketing, What is your Secret Sauce?

I don’t have to say it is an incredibly noisy, crowded marketplace out there. We all know that. In fact, the more I think about it, the more I think that the endless noise of social media, texting, email, as well as the constant 24/7 news cycle, is teaching us how to build more and…

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What do Brian Tracy, Ken Blanchard, Dave Ramsey and Geneen Roth have in common?

Action. They take action and they do it quickly — even when they’re not sure how they’re going to accomplish whatever the goal or objective is. I know this because I have worked with each one of them on their book campaigns. This post is not about goal setting. Heaven knows there is plenty advice…

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