Prince

It’s been over two weeks since Prince died, and he continues to be one of the top news stories. There is no question he has had, and continues to have, an enormous impact on the world. Tributes continue from all directions — other celebrities while performing on their own stages, individuals visiting Paisley Park to…

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The Secret to Great Media Coverage

Every day I get asked, “How can I get great coverage for my…” (insert one of the following…book, product, service or business) “…How do you find the right media to approach? Once you do, how do you talk to them? What do you send them? What exactly is a pitch? What is a good pitch?”…

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