December: Can you only market and publicize your book with a tie-in into the holidays?

Most think when it comes to promoting your book during the month of December that it’s all about the holidays. While it’s true that the holidays are the focus of December, there is more going on than just that. Did you know…. …December is National Write a Business Plan Month? This month has been designated…

Continue Reading →

How to Create a Book Publicity and Marketing Campaign Without Going Crazy

Creating a publicity and marketing campaign can seem completely overwhelming if you don’t have some kind of process in place to keep you moving in the right direction. I thought I would take a moment and share some of my strategies for creating those campaigns in case that might be helpful to you. Content marketing…

Continue Reading →

How to Sell Tons of Books Over the Holidays

Thanks to Denise Wakeman for reminding me about National Small Business Saturday. I’ve added it to the  list below! (Note: As a consumer, I don’t like to get into the holidays until the day after Thanksgiving. I just don’t think we spend enough time celebrating the harvest and all the things we’re thankful for. As…

Continue Reading →