What Does a Publicist Do? And Do I Really Need One?

These are questions I hear fairly often. Authors will ask me what exactly does a publicist do? Is a publicist really necessary anymore? It’s a fair question. After all, the person asking is busy building networks and a platform, why do they need to hire a publicist to get them media attention and visibility when…

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Don’t blow it now! Three Tips to Make Sure you’re a Success with Media

You’re getting interviews. Congratulations. This is what you’ve wanted and what you’ve worked for. You are ready to get your message out into the world, so it’s important that you don’t blow it now. Here are some very important tips that will help you navigate the world of media. Tip #1: Every email, every call,…

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How to Stand Up and Stand Out: Getting Attention for Your Book Through Media

Never before in the history of the world has it been so easy to stand up. The trick is how are you going to stand out? I mean really. Think about it. Anyone can build a platform, write a book, and create a business these days, providing he or she has a good idea and…

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