What a Professional Publicist Can Do For You To Secure Media That You Can’t Do On Your Own

As I often say, publicity for your book, business, product, service or cause is not brain surgery or rocket science, but it does require some skills and tools that you may not have…yet. The first essential element is contacts. Being able to tap  into the contacts someone has already established is where the gold is.…

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Being a Media Darling in a Digital World

How did THAT happen? Where did this year go? Everyone talks about how time flies, and you know what? We’ll all be saying the same thing again next year at this exact same time: December 2016. Time does fly. Reminds me of some words of wisdom from my dad. “Joanne, be sure you are living…

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How National Media can Improve your Reach and Visibility in New Markets

We’ve all heard the cries that the media is dying but is that really the case? Yes, things are changing, forms are changing, viewing habits are changing, the devices we use are changing, but the truth of the matter is that media has been in the process of integration for a number of years now,…

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