When it Comes to Book Publicity and Marketing, What is your Secret Sauce?

I don’t have to say it is an incredibly noisy, crowded marketplace out there. We all know that. In fact, the more I think about it, the more I think that the endless noise of social media, texting, email, as well as the constant 24/7 news cycle, is teaching us how to build more and…

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What do Brian Tracy, Ken Blanchard, Dave Ramsey and Geneen Roth have in common?

Action. They take action and they do it quickly — even when they’re not sure how they’re going to accomplish whatever the goal or objective is. I know this because I have worked with each one of them on their book campaigns. This post is not about goal setting. Heaven knows there is plenty advice…

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Media Coverage: It’s Not About You

Recently I’ve been interviewing many media insiders about their work, and media in general. It’s one of my favorite subjects and I’m always interested in how things are changing. Here’s an important Media tip to take to heart:  It’s not about you. Now, I know it seems like it should be about you. After all,…

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