Media Mastery for Authors
Authors face challenges: There is no doubt about this. If you could see the questions I receive on a daily basis, you would be amazed. But then again, if you’re an author or someone within
Joanne McCall
April 22, 2024
Savvy Blog
The Art of Discernment for Authors in an Age of Information Overload
In our digital era, we’re inundated with a constant stream of information. For authors and writers, parsing through this deluge to find the gold amidst the grit is no small feat. It’s all too easy
Joanne McCall
April 15, 2024
April Dates and 6 More Visibility Strategies
One way authors can make themselves newsworthy is to be able to tie into events on the calendar. So let’s take a look at a few big ones in April that you might be able to
Joanne McCall
April 8, 2024
#1 Question Asked About Media
Authors ask me all the time, “How can I get more visibility and media exposure?” I get email, and I am questioned publicly on social media, in DMs, and at in-person events. It is with
Joanne McCall
April 1, 2024
5 Myths Authors Believe About Talking to the Media
My mission is all about authors. I help authors and business owners/entrepreneurs to get the media coverage and visibility that they want and need. Most want readers and to build their authority for a variety
Joanne McCall
March 25, 2024
Transition from an Author to an Authority
It’s one thing to be an author, but it’s something greater to be an authority. Most nonfiction authors want to be a credible authority. Fiction authors, on the other hand, need to build community with
Joanne McCall
March 18, 2024
Celebrating Connection, Reading, and Renewal for Authors
Photo: Joanne McCall March is a month filled with events to celebrate including St. Patrick’s Day, The Spring Equinox, Purim, and Easter. But did you also know March is National Reading Month? This is in
Joanne McCall
March 11, 2024
Portland’s Author Alchemy Summit
As authors and writers, we must constantly be thinking about how to get the word out about our books and our businesses. Last weekend was a lot of fun because nestled in the heart of
Joanne McCall
March 4, 2024
Unlocking Book Success: Mastering Author Marketing & Engagement Strategies
I am thrilled to say that this weekend I am at an event designed specifically for authors and writers called the Author Alchemy Summit in Portland, Oregon. I love conferences like this because it is
Joanne McCall
February 26, 2024