January 2020 is already behind us and we are now into February. It’s cliche to say how fast time flies, but it’s so true! As I write this it is Super Bowl Weekend. Soon it
Welcome to part two of Your Book Launch. If you missed part one, you will find it here. Today we’re going to delve into a very important part of your book’s campaign: Your Website You
Dear Savvy Pro: The words “book launch” are tossed about quite frequently among writers and authors. Now and then I have people come to me behind the scenes and ask me exactly what is a
Dear Savvy Pro: There are two sides to every coin: Heads and tails, yes and no, yin and yang. pros and cons, right and wrong, up and down, outer and inner.The last one is the
The Winter Solstice was last night, Hanukkah begins this evening at sundown, Christmas Eve and Christmas Day are coming up very soon, and then Kwanzaa begins. I’m taking a short break from our Savvy Sunday
Last week we took some time to reflect on 2019 and some steps for reverse engineering in preparation for 2020, which you can read about here if you missed it. And, of course, there is
December is the darkest time of the year in the northern hemisphere. If you’re in the southern hemisphere, go ahead and pour yourself another iced tea, relax in your lounge chair, and enjoy these long,
In order to stand out and be heard in this unbelievably noisy world, sound bites can be your best friend. Authors ask me all the time how I manage to come up with them, so
Before we get into the meat of today’s Savvy Sunday News, I want to make sure you saw last week’s edition, New Rules for Interviews. It included a lot of actionable tips for doing interviews
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.