The #1 Question Media will Ask — No Matter What

I hope you’re enjoying some family time over the long, hot days of summer. I hate to mention that fall is just around the corner, but as a savvy pro, you know the importance of looking ahead and planning to take advantage of natural opportunities that the calendar offers. Now is a really good time…

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Promoting your Book or Business Using Social Media Hint: It’s not sales

  I have lost count as to how many people have stated that social media is a great way to sell books (or any product, for that matter), and then wonder what is wrong with their campaign when there is little to know conversion. It’s simple really. Social media is a great amplifier, but it…

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Should I Find a Publisher, or Should I Self Publish?

So many people have this question now, and for good reason. Never in the history of humankind has publishing been so easy, but the question is, what is right for you?  Self publishing is for you if you: write a great book have an engaged platform can afford to hire fantastic designers and editors and…

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