Building your Business is a lot like Working Out and Fitness

These days I’m reflecting on how much creating anything, be it a business, writing and promoting a book or learning to generate more visibility for your brand is like working out. Once the idea and the overall vision presents itself, it’s exciting and that momentum has us off and running. But then something happens…the energy…

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Media Expert Tip for Looking Great On Camera

Whether you are doing “Other Media” or “You Media” there are things you can do to ensure you come across at your very best while on camera. Today, I’m taking a look at webinars, Google Hangouts, and other online video opportunities. This also applies to any television interviews you may do. When you are invited…

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Be Aware of What’s Happening Out There

Warning: Sometimes you need to be aware of what’s happening out there so you can make good decisions for your publicity and visibility efforts. Recently I did what I call a “wave” for one of my program clients. This is where I build a media list directed toward the client’s perfect target market, create an awesome pitch letter and send it…

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