Should I Find a Publisher, or Should I Self Publish?

So many people have this question now, and for good reason. Never in the history of humankind has publishing been so easy, but the question is, what is right for you?  Self publishing is for you if you: write a great book have an engaged platform can afford to hire fantastic designers and editors and…

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Mistakes People Make Regarding Publicity and PR and How to Avoid Them

It’s hard to believe that the words “back to school” are already being bandied about. Summer clothes are on sale now that the Fourth of July has passed, and many of the long-lead media are planning their story ideas for well into fall. An important point to remember is that when it comes to media,…

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What a Professional Publicist Can Do For You To Secure Media That You Can’t Do On Your Own

As I often say, publicity for your book, business, product, service or cause is not brain surgery or rocket science, but it does require some skills and tools that you may not have…yet. The first essential element is contacts. Being able to tap  into the contacts someone has already established is where the gold is.…

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