If You Can’t Do These Three Things, Forget About Publicity

I am often asked what are the qualities that make a good publicist. The truth is, even if you have a publisher for your book, you’re still going to have to publicize it. If you’re self published, this goes without saying. Here’s some good food for thought. The most important qualities for a publicist include:…

Continue Reading →

How to Connect with Media

How to Connect with Media  OK, so you know you want publicity for your business or product. You know how you’re different and unique and what you have to give to the world, and then the question becomes, “How do I find the right media to connect with?”  The Two-Week Publicity Crash Course continues. Welcome…

Continue Reading →

You might be guilty of these BIG mistakes (and not even know it!)

2015 is all about risk and discovery. In part one we discussed the first level of risk, which must take place internally. Now, in part two we will take a look at the second level of risk: Taking action on those dreams through building relationships. Have you ever been the recipient of a request that…

Continue Reading →