Be Aware of What’s Happening Out There

Warning: Sometimes you need to be aware of what’s happening out there so you can make good decisions for your publicity and visibility efforts. Recently I did what I call a “wave” for one of my program clients. This is where I build a media list directed toward the client’s perfect target market, create an awesome pitch letter and send it…

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Are these 3 Mistakes Keeping you from Being a Media Darling?

As a national publicist and visibility Strategist, I get a LOT of questions from very diverse business owners, authors, speakers and coaches. One of the most frequent questions is this: “I’m very good at what I do and I have an important message to get out into the world, so why am I having so much…

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What is your Secret Sauce?

I don’t have to say it is an incredibly noisy, crowded marketplace out there. We all know that. And because of this, it has never been more critical and necessary to figure out what is unique about you, your business and your book, and make sure that these messages are prominent in your marketing and…

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