The Secret to Great Media Coverage

Every day I get asked, “How can I get great coverage for my…” (insert one of the following…book, product, service or business) “…How do you find the right media to approach? Once you do, how do you talk to them? What do you send them? What exactly is a pitch? What is a good pitch?”…

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Being a Media Darling in a Digital World

How did THAT happen? Where did this year go? Everyone talks about how time flies, and you know what? We’ll all be saying the same thing again next year at this exact same time: December 2016. Time does fly. Reminds me of some words of wisdom from my dad. “Joanne, be sure you are living…

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How National Media can Improve your Reach and Visibility in New Markets

We’ve all heard the cries that the media is dying but is that really the case? Yes, things are changing, forms are changing, viewing habits are changing, the devices we use are changing, but the truth of the matter is that media has been in the process of integration for a number of years now,…

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