Part 2: How Not to be Guilty of this Deadly Sin

In my last blog post we talked about how to come across as the expert you are by using sound bites, particularly when being interviewed in the media. Remember, sound bites are a short cut to get to the point. They are your key messages said in a way that is memorable. It’s no secret…

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How Not to be Guilty of this Deadly Sin

Have you ever been trapped listening to someone who was simply unable to get to the point? It was supposed to be a conversation, maybe at a dinner party or business event, but there was very little exchange and you were on the receiving end of an endless rant or story — looking for a…

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The Number One Thing Experts Do Wrong

We are continuing with our series on How to be a Media Darling in the Digital Age. As I’ve mentioned before, publicity for your book or business comes in three stages:  Before landing the interview After you’ve landed it — now what? After the interview We already spoke about honing your message. Now we’re looking…

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