Why Podcasting May Be the Next Best Publicity and Marketing Tool for Authors

If you want to be successful with your book or you want your clients to be successful with their books, then curiosity for discovering new avenues for promotion and publicity is critical. While some become burdened with overwhelm at the mere thought of this, you must be persistent and willing to learn new things, especially…

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Myth: A top Manhattan PR firm will get you more publicity than a small boutique firm.

Um, not necessarily so, and certainly not in this day and age. I could give you several examples where this has not been the case, and the author really suffered because of it. So it’s time to bust a very common book publicity myth…one that I have seen authors buy into and regret. “It just…

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When it Comes to Book Publicity and Marketing, What is your Secret Sauce?

I don’t have to say it is an incredibly noisy, crowded marketplace out there. We all know that. In fact, the more I think about it, the more I think that the endless noise of social media, texting, email, as well as the constant 24/7 news cycle, is teaching us how to build more and…

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