When it Come to Book Publicity and Marketing, You Must Trust the Process

Trust.   You have to trust the process.   If you are an author promoting a book, then you must embrace trust as you lay the groundwork for your publicity and marketing campaigns. You must have trust in yourself, trust in the process, and trust in the person helping you to spread your message. You…

Continue Reading →

Book Marketing and Publicity for the Month of July

Happy July! Summer officially began with the Summer Solstice on June 21, and it’s now almost the Fourth of July. What comes to mind when one thinks of July?  Let’s see…BBQ’s, mosquitoes (and how to get rid of them), sun screen, boating on the lake, river or ocean, and summer vacations! Here are some other…

Continue Reading →

Book Marketing and Publicity Countdown Checklist, Part 4

It’s one month prior to your book’s publication date. It’s getting very close now and you’re feeling the excitement and anticipation. This is when more action moves outward.   Email blast: It’s time to notify your editor and marketing department of the email blast date and number of recipients you will be contacting. If you’re…

Continue Reading →