Tenacity

Over the week every now and then my mind went to an interview I landed with USA Today, only it hasn’t published yet. It really points to what publicity is all about, namely tenacity. I got an interview with one of their correspondents covering a big story, in which my client was to be the…

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If You Can’t Do These Three Things, Forget About Publicity

I am often asked what are the qualities that make a good publicist. The truth is, even if you have a publisher for your book, you’re still going to have to publicize it. If you’re self published, this goes without saying. Here’s some good food for thought. The most important qualities for a publicist include:…

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How to Connect with Media

How to Connect with Media  OK, so you know you want publicity for your business or product. You know how you’re different and unique and what you have to give to the world, and then the question becomes, “How do I find the right media to connect with?”  The Two-Week Publicity Crash Course continues. Welcome…

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