Positioning Yourself as an Expert and Owning It

In my career I have the pleasure of working with some of the best in the business…the best authors, speakers, entrepreneurs, experts. And do you know what? Sometimes even the best succumb to their self doubts. It doesn’t happen often, but when it does, they take immediate steps to get back into the right state…

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The #1 Question Media will Ask — No Matter What

I hope you’re enjoying some family time over the long, hot days of summer. I hate to mention that fall is just around the corner, but as a savvy pro, you know the importance of looking ahead and planning to take advantage of natural opportunities that the calendar offers. Now is a really good time…

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Promoting your Book or Business Using Social Media Hint: It’s not sales

  I have lost count as to how many people have stated that social media is a great way to sell books (or any product, for that matter), and then wonder what is wrong with their campaign when there is little to know conversion. It’s simple really. Social media is a great amplifier, but it…

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