It is a fact that when you write a book, you have two different jobs with two very different skill sets. The first is the actual writing of the book, which includes having a great
The calendar still says summer, and goodness knows the weather does too. Now is the time when all the sunflowers are in full bloom. But perhaps you have noticed all the “back to school” ads
We hear about media and influencers in book publicity all the time. Although it may be obvious by now, it’s still important to make sure we understand the definition. What exactly is an influencer? An influencer
Many of you may remember agent and friend, Lisa Hagen. I interviewed her for Media Bytes Studio a few years ago during which she shared invaluable information for those wanting to secure an agent for
Happy Fourth of July! Summer is the time for sunshine, outdoor activities, and fireworks on the Fourth. July offers all kinds of possibilities for your book, and if you can tie it into one of
Last week we talked about how authors can brand themselves and why it is important to do so. If you missed it, you can read about it here. This week, I’d like to explore another
For authors, branding isn’t just about having a catchy logo or tagline – it’s about establishing a clear and memorable identity that sets you apart in a crowded market, and it is a very crowded
Years ago I wrote my very first book shortly after leaving the world of broadcasting and launching my own PR firm for authors. The book was all about how to navigate the rough waters of
There are many different ways to market and publicize a book. One of the ways that still remains popular today is through conducting a Blog Book Tour. This is a strategy for promoting your book
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.