How to Stand Out From Other Authors and Speakers and Attract Media Attention

    I’ve shared before about the importance of sound bites, and I’m coming back to that topic for two reasons: #1: It’s critical to understand them and create them #2: I’ve identified the speech patterns to play off of while creating your own sound bites. But before that, what exactly makes a good sound…

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How to Create a Media Room Checklist

Sometimes having a media room or newsroom on your website is the determining factor that lands you that interview or feature story. It’s your job to create attractive, informative, and useful materials that media can easily find on your website when they decide to do a story or segment with you. This means removing all…

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Happy Easter! Happy Pesach! Happy Spring!

Whatever and however you celebrate the season, we are moving into that time of year during which the trees leaf out, the early spring flowers bloom, baby chicks are born, and temperatures continue to rise as the days grow longer and longer. Except, of course, for my friends in Australia, New Zealand and other places…

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