Savvy Blog

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Twitter Tips for Authors

Over the past several weeks we have been exploring and sharing tips for how to use various social platforms to increase engagement with your friends and followers, and ultimately to sell more books. This week

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How to Use Instagram for Book Publicity

When it comes to social media, a lot of people ask me how they can use Instagram to grow their following and publicize their books. That’s what we’re going to focus on today. I don’t

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Social Media Tips for Authors

While some have truly embraced social media, many authors view it as a necessary evil. I know this because many tell me about their feelings and experiences with various platforms. They know they need to

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What Media is Looking for From You

What Media is Looking for from You

When your goal is to become a Media Darling, you must create campaigns to go after Earned Media coverage. After you have pitched an idea, there is a process that takes place which looks like

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Video for Promoting Books

As we have discussed many times here, there are three buckets of media you want to cover when you are promoting a book. They are: You Media Borrowed or Rented Media Earned Media. Today we’re

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Authors Interested in TikTok

If you’ve been reading about social media this year, then no doubt you’ve heard a lot about the rise of TikTok. The platform isn’t new. It was launched six years ago in China by a

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