Publicity, Marketing and Confidence

Sound Bite: Believing in yourself is not very expensive. It’s free! I got a note out of the blue a couple of months ago inviting me to be a guest on a web series called The Happy, Healthy and Hot Web Series, hosted by Sarah Chippenfield. –Happy, Healthy, and Hot? I didn’t really think this…

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Willingness, Determination, Persistence – Keys to your Publicity and Marketing Success

One thing I love about Jack Canfield and Mark Victor Hansen is their attitude. You may remember them as the two who launched the Chicken Soup for the Soul series of books, which was hugely popular. From 1994 until now they sold millions and millions of copies of that series of books. Jack and Mark…

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Words are Important in Publishing, Marketing, and Publicity

I often hear the words marketing, publicity, promotions, public relations, advertising, and sales all used interchangeably, but they aren’t the same. It’s one thing if you’re simply speaking with a couple of friends, but if you’re working with people inside any of these industries, using the wrong word can spell big trouble and lots of…

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