How Authors Can Pitch Media Like a Pro

Helping authors to get visible and famous is what I love to do. In fact, one of the top objectives when we work together is to get to the point where media is  calling you! That’s always a wonderful place to be, although it can present new challenges when you’re trying to determine if the…

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7 Rules to Follow BEFORE You’re in Front of the Camera

Helping authors to get famous often includes being in front of the camera. It’s a great opportunity but it’s always better to be ready before it presents itself, rather than waiting and learning when you’re on the hot seat. Whether you’re a newbie at interviews, or you’re a savvy pro, whenever you have a new…

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Myth: A top Manhattan PR firm will get you more publicity than a small boutique firm.

Um, not necessarily so, and certainly not in this day and age. I could give you several examples where this has not been the case, and the author really suffered because of it. So it’s time to bust a very common book publicity myth…one that I have seen authors buy into and regret. “It just…

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