Some Hard Pills to swallow in Book Publicity & Marketing

Clients want to know the numbers media outlets draw. Fabulous; Me too! Part of my job is to keep up with that since numbers are always changing, but what isn’t always said is the reason why the client wants to know. Occasionally, it’s because they want to judge if that outlet is worthy of them,…

Continue Reading →

Staying Relevant with Book Publicity and Marketing

During a recent flight, I was catching up on reading social media posts when a response to a question caught my eye. I don’t remember the exact question now, but I do remember the answer because it was wrong.   Mind you, it was exactly the right advice…4 years ago.   And if I give…

Continue Reading →

When it Come to Book Publicity and Marketing, You Must Trust the Process

Trust.   You have to trust the process.   If you are an author promoting a book, then you must embrace trust as you lay the groundwork for your publicity and marketing campaigns. You must have trust in yourself, trust in the process, and trust in the person helping you to spread your message. You…

Continue Reading →

Page 1 of 14