How Authors Can Get Media Coverage… OR How to Get Noticed When No One Knows Who the Hell You Are!

Last week I shared a post on how authors can pitch media like a pro. If you haven’t read it yet, you might want to check it out. The critical message today is this: There are action items to be done long before you ever start pitching the media for stories and interviews. Some are obvious,…

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Book Marketing and Publicity: Here’s What Happened…Here’s What Should Have Happened

As you may or may not know, I am a publicist who works with authors, speakers, and business owners. I recently took on a little side project that I’m really excited about. I’m the booker for a popular podcast called the Something You Should Know show, which used to be a nationally syndicated radio show that become…

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Book Marketing and Publicity is Demanding and Energizing…Like Working Out and Fitness

It’s amazing how much writing, marketing and publicizing a book can be compared to working out. When we first have the fabulous book idea, or we finally decide to drop that that extra 15 pounds, it creates desire, momentum and enthusiasm that fuels action. We set up a time to write every day. We decide…

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