Influencer Marketing & Publicity for Books and Authors: Don’t Get Hung up on the Numbers

This is a big one.   Quick review: I wrote a piece recently called 5 Tips to Help you Get Better Results with Influencer Marketing. You’ll find it here.   Since then, I’ve been taking each of the 5 tips and building on it, beginning with Tip #1, which is knowing what you want. Tip…

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Influencer Marketing & Publicity for Books and Authors: Start with One Platform

As a refresher, I recently wrote a blog post called 5 Tips to Help You Get Better Results with Influencer Marketing, which summaries pretty well how to get the results you want. You can read it here if you haven’t seen it yet. We recently explored tip #1 here, and tip #2 here. This week…

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Why Rejection Can Be a Good Thing

Welcome to Rejection. Stay Strong. I have been debating on which title to use for this issue. Other contenders include: Why Rejection in Book Publicity and Marketing can be a Good Thing What to do when your book pitch is rejected When No doesn’t Really Mean No Hearing NO can be the greatest challenge Hearing…

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