Are you detail oriented or a big-picture thinker? You most likely know the answer to this question. I’ve heard many people proudly state they like to look at the big picture, while others know they love going over all the minute little details when planning […]
Are You Detail Oriented Or A Big Picture Thinker? Read More »
Exactly one year ago today, I wrote this piece called Reflect on What Went Well this Year. Exactly one year later, we are in the middle of a worldwide pandemic. To say “What a difference a year makes,” can not even begin to capture the
New Year Directions and Goals Read More »
For years we’ve been hearing about the power of affirmations to affect our thinking and our behavior. In fact, one of the definitions of affirmations is this: Affirmations are sentences aimed to affect the conscious and the subconscious mind so that in turn, they affect our behavior,
The Power of Questions Read More »
I keep hearing arguments about press releases: Are they still effective? Do you need them? What is the purpose? Are they antiquated? As with any argument, there are multiple sides and the answer to those questions depends on the context. To cut to the chase:
Do I Really Need a Press Release? Read More »
“The best things in life are free.” How many times have we heard that phrase? Many times because it’s true. Love, kindness, compassion, understanding — they’re all free. Hugs, smiles, laughter, sleep — all free. Belief in yourself — free. And the truth is, many
How Authors Can Embrace “Free” Read More »
We are a nation struggling with two major crises. One, a months-old pandemic that requires physical distancing and has made us feel socially distant, as well. And two, a centuries-old epidemic of racist violence against Black people. This is not an easy time. Don’t worry.
Your Voice Matters Read More »
We’ve talked extensively about book launches in Savvy Sunday News, particularly online launches with affiliate partners, networks and communities. Now, let’s take a look at “On the Ground Book Launches” and why they’re important. I was working with an author who had a book on
On the Ground Book Launches Read More »
I am surprised at the amount of feedback I received following last week’s Savvy Sunday News, which tells me it struck a nerve. The post was called Good Manners/ Basic Netiquette/or How to Look Like a Pro, and if you missed it, you can read
Quid Pro Quo: What to Do When the Other Person Doesn’t Get It Read More »
I had a situation this week that prompted me to cover this topic in Savvy Sunday News. Last Monday, I received an email from an acquaintance I met at a conference a few years ago. She listed the names of 5 different authors and asked
Good Manners/Basic Netiquette/or How to Look Like a Pro Read More »
When it comes to book publicity, top tier is the holy grail and you must be prepared. In life we have accepted rules around etiquette and graciousness. For example, when you set a date and time to get together with another person, you are expected
Tips for Working with Top Tier Earned Media Read More »
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.