Holiday Greetings!

It’s a holiday today for many, and for others Passover was this past week. I thought it would be fun to do a different kind of update!   To your success! Joanne

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Word Definitions: Advertising, Marketing, Publicity, Public Relations, Promotions, Selling, and all things Digital

As I mentioned in my last post, many people use the term “editing” to mean one thing, and it actually has four very different meanings, so it’s important when working with others within an industry that you’re speaking the same language. For years, I’ve heard these words used interchangeably, but they mean very different things:…

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Words are Important in Publishing, Marketing, and Publicity

I often hear the words marketing, publicity, promotions, public relations, advertising, and sales all used interchangeably, but they aren’t the same. It’s one thing if you’re simply speaking with a couple of friends, but if you’re working with people inside any of these industries, using the wrong word can spell big trouble and lots of…

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