Authors Have Better Book Sales Through Speaking

Getting on the speaking circuit continues to be a great way to get your message out publicly and to move books. There are a number of different strategies that can be used…which ones you ultimately decide upon depends on the subject and your business goals. Here are a few of them: However, none of these…

Continue Reading →

How Authors Can Get Media Coverage… OR How to Get Noticed When No One Knows Who the Hell You Are!

Last week I shared a post on how authors can pitch media like a pro. If you haven’t read it yet, you might want to check it out. The critical message today is this: There are action items to be done long before you ever start pitching the media for stories and interviews. Some are obvious,…

Continue Reading →

Book Marketing and Publicity: Here’s What Happened…Here’s What Should Have Happened

As you may or may not know, I am a publicist who works with authors, speakers, and business owners. I recently took on a little side project that I’m really excited about. I’m the booker for a popular podcast called the Something You Should Know show, which used to be a nationally syndicated radio show that become…

Continue Reading →