Staying on Track with Your Publicity and Marketing Plans: Part 2

In my most recent blog post I stressed the importance of knowing when to take a break from book promotion, and then doing so. I also answered several FAQs regarding how to deal with overwhelm, what to do when you feel like your publicity and marketing efforts are stuck, and learning how to procrastinate procrastinating.…

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Staying on Track with Your Publicity and Marketing Plans: Sometimes taking a break is the best next action

I work with many different types of clients and one thing they all have in common is that they are very busy people who are up to something in the world. Most of the questions I get have to do with how to secure media coverage, how do we create more compelling and hooky titles…

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Being “Authentic” with your Book’s Message

Now that social media is a huge part of how we communicate these days, and because building your platform is a key element for visibility, the word “authentic” is being bandied about, but what exactly does that mean? Mirriam-Webster lists several definitions, including these two: not false or imitation :  real, actual < an authentic cockney accent> true to one’s own personality,…

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