Getting to Yes Sooner with Your Book Marketing and Publicity

Last week we talked about rejection and how to handle the “nos” you’ll get when working to publicize your books. (You can read it here.) Ultimately, we want you to receive plenty of coverage, so to improve your chances of getting to yes sooner, do the following: Send a great first pitch: Seems obvious. You’d…

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Happy Easter! Happy Pesach! Happy Spring!

Whatever and however you celebrate the season, we are moving into that time of year during which the trees leaf out, the early spring flowers bloom, baby chicks are born, and temperatures continue to rise as the days grow longer and longer. Except, of course, for my friends in Australia, New Zealand and other places…

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Book Publicist or Media Strategist

It really is about time to change the definition of what a publicist is, because I have to tell you in the last 20 years the work I do on a daily basis has changed dramatically. It’s very common for new authors to think, “Ok, I’ve written the book. Now I’ll hire a publicist and…

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