Book Marketing and Publicity is Demanding and Energizing…Like Working Out and Fitness

It’s amazing how much writing, marketing and publicizing a book can be compared to working out. When we first have the fabulous book idea, or we finally decide to drop that that extra 15 pounds, it creates desire, momentum and enthusiasm that fuels action. We set up a time to write every day. We decide…

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When it Comes to Book Publicity and Marketing, What is your Secret Sauce?

I don’t have to say it is an incredibly noisy, crowded marketplace out there. We all know that. In fact, the more I think about it, the more I think that the endless noise of social media, texting, email, as well as the constant 24/7 news cycle, is teaching us how to build more and…

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What Does a Publicist Do? And Do I Really Need One?

These are questions I hear fairly often. Authors will ask me what exactly does a publicist do? Is a publicist really necessary anymore? It’s a fair question. After all, the person asking is busy building networks and a platform, why do they need to hire a publicist to get them media attention and visibility when…

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