Capture National TV Coverage Secret: Create Visuals

One of the frequent questions I hear beyond how do you build platform that captures online media is, “Can you get me on national TV?” Depending on the author, the book, the topic and the timeliness, the answer is “maybe.” No one can tell you, “absolutely yes” unless you’re either paying for it, e.g., advertising…

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The One Question That Immediately Tells Me You’re a Newbie

How to Get Excellent Media Attention for Your Book If you and I have known one another for a while, you’ve probably heard me talk about positioning. How you position your book and its message so that it compels media to want to talk to you, and readers to buy your book, is key to…

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Book Marketing and Publicity – Myth Busted

I trust you and yours had a wonderful Thanksgiving holiday filled with fun, laughter and plenty of yummy things to eat. Most, not all, but most of us are pretty lucky to have the lives we have and there is a lot to be thankful for. Monday morning comes fast and soon we’ll be back…

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