Tips for Successful Book Talks, Events, and Signings

Publishing houses scaled way back on traditional book tours for numerous reasons, not the least of which is because bookstores themselves are disappearing, and also because travel can be expensive and time-consuming. Unless you are a celebrity, a book tour is simply unlikely unless you set it up yourself. The good news is that there…

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Staying on Track with Your Publicity and Marketing Plans: Part 2

In my most recent blog post I stressed the importance of knowing when to take a break from book promotion, and then doing so. I also answered several FAQs regarding how to deal with overwhelm, what to do when you feel like your publicity and marketing efforts are stuck, and learning how to procrastinate procrastinating.…

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Staying on Track with Your Publicity and Marketing Plans: Sometimes taking a break is the best next action

I work with many different types of clients and one thing they all have in common is that they are very busy people who are up to something in the world. Most of the questions I get have to do with how to secure media coverage, how do we create more compelling and hooky titles…

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