December: Can you only market and publicize your book with a tie-in into the holidays?

Most think when it comes to promoting your book during the month of December that it’s all about the holidays. While it’s true that the holidays are the focus of December, there is more going on than just that. Did you know…. …December is National Write a Business Plan Month? This month has been designated…

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How to Sell Tons of Books Over the Holidays

Thanks to Denise Wakeman for reminding me about National Small Business Saturday. I’ve added it to the  list below! (Note: As a consumer, I don’t like to get into the holidays until the day after Thanksgiving. I just don’t think we spend enough time celebrating the harvest and all the things we’re thankful for. As…

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Publicity for your Book, Business, and its Message when there is Breaking News

When it comes to publicity, timing is everything. This has been quite an amazing week having just survived a challenging (and sometimes nasty) election season, topped off with some unexpected results. No matter which side of the aisle you’re on, there were some big surprises. Early in the day on November 8th, I made this…

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