Marketing

Resilient

Flower Growing Out of Dry Earth

When it comes to book publicity and marketing, resilience is a requirement We all know what the word “resilient” means, but what exactly is the definition in the dictionary? Let’s look… Re·sil·ience  /rəˈzilyəns/  Noun The capacity to recover quickly from difficulties; toughness. “The often remarkable

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Timing: In Book Marketing & Publicity, Knowing What to do When is Critical

black clock face with white numbers

Someone once said, “Timing is everything,” and I couldn’t agree more. Whether you are doing your own publicity and marketing, or working with your publicist on doing so, timing is critical, and that means you must be organized. I heard that groan. Not everyone loves

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