When it Comes to Book Publicity and Marketing, What is your Secret Sauce?

I don’t have to say it is an incredibly noisy, crowded marketplace out there. We all know that. In fact, the more I think about it, the more I think that the endless noise of social media, texting, email, as well as the constant 24/7 news cycle, is teaching us how to build more and…

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What do Brian Tracy, Ken Blanchard, Dave Ramsey and Geneen Roth have in common?

Action. They take action and they do it quickly — even when they’re not sure how they’re going to accomplish whatever the goal or objective is. I know this because I have worked with each one of them on their book campaigns. This post is not about goal setting. Heaven knows there is plenty advice…

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Don’t blow it now! Three Tips to Make Sure you’re a Success with Media

You’re getting interviews. Congratulations. This is what you’ve wanted and what you’ve worked for. You are ready to get your message out into the world, so it’s important that you don’t blow it now. Here are some very important tips that will help you navigate the world of media. Tip #1: Every email, every call,…

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