How to Create a Media Room Checklist

Sometimes having a media room or newsroom on your website is the determining factor that lands you that interview or feature story. It’s your job to create attractive, informative, and useful materials that media can easily find on your website when they decide to do a story or segment with you. This means removing all…

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Staying on Track with Your Publicity and Marketing Plans: Sometimes taking a break is the best next action

I work with many different types of clients and one thing they all have in common is that they are very busy people who are up to something in the world. Most of the questions I get have to do with how to secure media coverage, how do we create more compelling and hooky titles…

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Celebrating the Holidays

In celebration of the holidays, a simple wish from me to you, your family and friends.

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