Mistakes People Make Regarding Publicity and PR and How to Avoid Them

It’s hard to believe that the words “back to school” are already being bandied about. Summer clothes are on sale now that the Fourth of July has passed, and many of the long-lead media are planning their story ideas for well into fall. An important point to remember is that when it comes to media,…

Continue Reading →

What a Professional Publicist Can Do For You To Secure Media That You Can’t Do On Your Own

As I often say, publicity for your book, business, product, service or cause is not brain surgery or rocket science, but it does require some skills and tools that you may not have…yet. The first essential element is contacts. Being able to tap  into the contacts someone has already established is where the gold is.…

Continue Reading →

Hiring a publicist — Should You or Shouldn’t You?

People contemplate everyday whether or not they should hire a publicist. I am fond of saying it isn’t rocket science or brain surgery, but there are some real advantages to hiring someone to help you with media coverage. Here are a few of them: They have the contacts (and if they don’t, they aren’t the…

Continue Reading →