Book Publicist or Media Strategist

It really is about time to change the definition of what a publicist is, because I have to tell you in the last 20 years the work I do on a daily basis has changed dramatically. It’s very common for new authors to think, “Ok, I’ve written the book. Now I’ll hire a publicist and…

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3 Phrases that will Stop You from Successful Media Coverage

Most of my Savvy Sunday posts contain very specific action tips on how to get media attention for your books. Sometimes, I find it necessary to address problems or challenges that may keep us stuck or hold us back in some way. Today is a day like that. To say our world is changing quickly…

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Word Definitions: Advertising, Marketing, Publicity, Public Relations, Promotions, Selling, and all things Digital

As I mentioned in my last post, many people use the term “editing” to mean one thing, and it actually has four very different meanings, so it’s important when working with others within an industry that you’re speaking the same language. For years, I’ve heard these words used interchangeably, but they mean very different things:…

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