3 Phrases that will Stop You from Successful Media Coverage

Most of my Savvy Sunday posts contain very specific action tips on how to get media attention for your books. Sometimes, I find it necessary to address problems or challenges that may keep us stuck or hold us back in some way. Today is a day like that. To say our world is changing quickly…

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Word Definitions: Advertising, Marketing, Publicity, Public Relations, Promotions, Selling, and all things Digital

As I mentioned in my last post, many people use the term “editing” to mean one thing, and it actually has four very different meanings, so it’s important when working with others within an industry that you’re speaking the same language. For years, I’ve heard these words used interchangeably, but they mean very different things:…

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Being “Authentic” with your Book’s Message

Now that social media is a huge part of how we communicate these days, and because building your platform is a key element for visibility, the word “authentic” is being bandied about, but what exactly does that mean? Mirriam-Webster lists several definitions, including these two: not false or imitation :  real, actual < an authentic cockney accent> true to one’s own personality,…

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