Avoid these 5 Key Things at all Costs Prior to ANY Media Interview

You did it. Congratulations! You landed that top-tier media interview with a national magazine or with a huge online journalist, or other media person. What should you be doing as the time draws near? And, more importantly, what should you avoid doing? Here are my top five recommendations of things to avoid: Eating  Use the…

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Marketing and Publicity are Different!

Today I am working with a major journalist on a story featuring a particular expert. It’s challenging because this expert does not understand the difference between marketing and publicity so the bullet points are full of product mentions and, “I created this,” and “I created that.” All of that had to be stripped away. It…

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Risky Business: Are you really ready for big visibility?

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