How Authors Can Get Media Coverage… OR How to Get Noticed When No One Knows Who the Hell You Are!

Last week I shared a post on how authors can pitch media like a pro. If you haven’t read it yet, you might want to check it out. The critical message today is this: There are action items to be done long before you ever start pitching the media for stories and interviews. Some are obvious,…

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Book Marketing and Publicity: Here’s What Happened…Here’s What Should Have Happened

As you may or may not know, I am a publicist who works with authors, speakers, and business owners. I recently took on a little side project that I’m really excited about. I’m the booker for a popular podcast called the Something You Should Know show, which used to be a nationally syndicated radio show that become…

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7 Rules to Follow BEFORE You’re in Front of the Camera

Helping authors to get famous often includes being in front of the camera. It’s a great opportunity but it’s always better to be ready before it presents itself, rather than waiting and learning when you’re on the hot seat. Whether you’re a newbie at interviews, or you’re a savvy pro, whenever you have a new…

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