How to Create a Media Room Checklist

Sometimes having a media room or newsroom on your website is the determining factor that lands you that interview or feature story. It’s your job to create attractive, informative, and useful materials that media can easily find on your website when they decide to do a story or segment with you. This means removing all…

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Book Publicist or Media Strategist

It really is about time to change the definition of what a publicist is, because I have to tell you in the last 20 years the work I do on a daily basis has changed dramatically. It’s very common for new authors to think, “Ok, I’ve written the book. Now I’ll hire a publicist and…

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Authors: Why and How to Build an Email List

In a recent post, we discussed the importance of focusing on what you want–not on what you don’t want. I also suggested considering three questions whenever you’re thinking about your book and its message. They are as follows: 1. Who is your market? 2. What forms of media do they consume? 3. What do you…

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