We’ve all heard the cries that the media is dying but is that really the case? Yes, things are changing, forms are changing, viewing habits are changing, the devices we use are changing, but the truth of the matter is that media has been in […]
How National Media can Improve Your Reach and Visibility in New Markets Read More »
In my work with entrepreneurs, consultants, authors, coaches and speakers, there are times when being in front of the camera is required, and is the next big opportunity. Whether you’re brand new to being interviewed or you’re savvy and experienced, whenever you have a new
7 Rules to Follow BEFORE You’re in Front of the Camera Read More »
You’re getting interviews. Congratulations. This is what you’ve wanted and what you’ve worked for. You are ready to get your message out into the world, so it’s important that you don’t blow it now. Here are some very important tips that will help you navigate
Don’t Blow It Now! Three Tips to Make Sure You’re a Success with Media Read More »
Over the week every now and then my mind went to an interview I landed with USA Today, only it hasn’t published yet. It really points to what publicity is all about, namely tenacity. I got an interview with one of their correspondents covering a
I am often asked what are the qualities that make a good publicist. The truth is, even if you have a publisher for your book, you’re still going to have to publicize it. If you’re self published, this goes without saying. Here’s some good food
If You Can’t Do These Three Things, Forget About Publicity Read More »
How to Connect with Media OK, so you know you want publicity for your business or product. You know how you’re different and unique and what you have to give to the world, and then the question becomes, “How do I find the right media
How to Connect with Media Read More »
2015 is all about risk and discovery. In part one we discussed the first level of risk, which must take place internally. Now, in part two we will take a look at the second level of risk: Taking action on those dreams through building relationships.
You Might Be Guilty of These BIG Mistakes (and Not Even Know It!) Read More »
Actually, this one may be the #1 secret. The time to build relationships is before you need them.
Building Relationships Read More »
You did it. Congratulations! You landed that top-tier media interview with a national magazine or with a huge online journalist, or other media person. What should you be doing as the time draws near? And, more importantly, what should you avoid doing? Here are my
Avoid These 5 Key Things at All Costs Prior to ANY Media Interview Read More »
Today I am working with a major journalist on a story featuring a particular expert. It’s challenging because this expert does not understand the difference between marketing and publicity so the bullet points are full of product mentions and, “I created this,” and “I created
Marketing and Publicity are Different! Read More »
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.