Word Definitions: Advertising, Marketing, Publicity, Public Relations, Promotions, Selling, and all things Digital

As I mentioned in my last post, many people use the term “editing” to mean one thing, and it actually has four very different meanings, so it’s important when working with others within an industry that you’re speaking the same language. For years, I’ve heard these words used interchangeably, but they mean very different things:…

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Hiring a publicist — Should You or Shouldn’t You?

People contemplate everyday whether or not they should hire a publicist. I am fond of saying it isn’t rocket science or brain surgery, but there are some real advantages to hiring someone to help you with media coverage. Here are a few of them: They have the contacts (and if they don’t, they aren’t the…

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Embrace Our Multimedia World

Ever since I figured out I do my best creative thinking and writing when I first get up in the morning, I have been an early riser. Of course, early means different things to different people. I read one woman’s tweet who said she got up at 2:30 a.m. to go to the gym first…

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