How to Create a Book Publicity and Marketing Campaign Without Going Crazy

Creating a publicity and marketing campaign can seem completely overwhelming if you don’t have some kind of process in place to keep you moving in the right direction. I thought I would take a moment and share some of my strategies for creating those campaigns in case that might be helpful to you. Content marketing…

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Positioning Yourself as an Expert and Owning It

In my career I have the pleasure of working with some of the best in the business…the best authors, speakers, entrepreneurs, experts. And do you know what? Sometimes even the best succumb to their self doubts. It doesn’t happen often, but when it does, they take immediate steps to get back into the right state…

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The #1 Question Media will Ask — No Matter What

I hope you’re enjoying some family time over the long, hot days of summer. I hate to mention that fall is just around the corner, but as a savvy pro, you know the importance of looking ahead and planning to take advantage of natural opportunities that the calendar offers. Now is a really good time…

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