The One Question Media is Always Asking About You

Now that I’m reviving my podcast, I’ve been interviewing many media insiders about their work and media in general. It’s one of my favorite subjects and I’m always interested in how things are changing. Media tip for the day:  There is one question every media person has on his or her mind when they hear…

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Tips for Successful Book Talks, Events, and Signings

Publishing houses scaled way back on traditional book tours for numerous reasons, not the least of which is because bookstores themselves are disappearing, and also because travel can be expensive and time-consuming. Unless you are a celebrity, a book tour is simply unlikely unless you set it up yourself. The good news is that there…

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Publicity and Marketing Social Cheats!

Because I hear the word “overwhelmed” so much these days, I thought I would share with you a cheat sheet of sorts. I had the privilege of working on the AMACOM book A World Gone Social by Ted Coine and Mark Babbitt — Two wonderful human beings and social business guys whom I just adore.…

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