Lightning Rod Consultation Sessions 

Option 1: Jump Start Lightning Rod Session

This is perfect for you if all you need is one burning question answered in depth, or you need answers to a series of questions on publicity and marketing topics. Get in and get out with your questions answered.

1 Session: 60 minutes

Price: $350


Option 2: Jump Start Lightning Rod Session*

The Lightning Rod Sessions are a one-on-one opportunity with McCall that goes way beyond the one-hour session and delves into your book, your message, and your platform. We go into more depth about publishing your book, building platform, creating a media kit, or planning a publicity/marketing campaign. This is perfect for you if you need more than an hour and want to put items into action for feedback before the next session. The Lightning Rod Sessions can also be used for me to do the work for you. Three sessions allows you to cover a lot of ground in terms of what you need. They're spaced apart so that you have time to do the actions and then meet for feedback and additional steps.

3 Sessions: 45 minutes each

Price: $950 for Single Payment

2 Payment Option for $510 each


Option 3: Deeper Dive Lightning Rod Sessions*

This is similar to option two except that we have a full nine sessions together for a much deeper dive. We will create a plan and begin to execute that plan which will increase your visibility and exposure. We can add additional elements that will enhance your publicity and marketing efforts, including speaking, online marketing, etc.  Time can be spent on planning and strategy, or having me implement the plan for you or a little of both.

9 sessions: 45 minutes each. Deep dive.

Price:$2650 Single Payment

2 Payments for $1,400 each

*Sessions must be used within 3 months for option two, and within 9 months for option three.

If what you want is direct national and regional publicity outreach on your behalf, you may want to consider The Wave. If that is the case, beyond the intense two weeks involved in doing the Wave, you can receive addition consulting as desired at 30% off.