AI – Joanne McCall Book Publicist

You Can’t Hack Trust

Joanne McCall — Mon, 17 Nov 2025 17:00:47 +0000

AI is amazing. There is no question about it. It can take huge amounts of data and sort, summarize, and analyze it faster than we ever could or ever imagined. It can even help you research podcasts that might be a good fit for your message. But here’s where things start to break down… AI is not the end-all, be-all. Everyone wants the shortcut. The “AI list builder.” The “100 podcasts in…

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When AI Becomes TMI

Joanne McCall — Mon, 07 Jul 2025 16:00:19 +0000

Have you noticed that everywhere you turn it is all about AI now? I have never seen so many graphics showing all the different learning models and what they do best. It’s good information, but you really need to be smart about it. Take Mia. She is an author and when she first heard about AI for book publicity, she was all in. She’s smart, strategic, and has a timely book with a clear mission…

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Did You Mean to Send That?

Joanne McCall — Mon, 16 Jun 2025 16:00:02 +0000

“Here’s a Very Professional Note You Can Send…”? Um, did you mean to send that? Not long ago, I received a pitch from an author who wanted to be interviewed on the podcast I help produce. I get pitched all the time and always give each pitch a fair look. Some of our best guests and show ideas come in that way, so I am interested. Anyway, this one was short, polite, and hit the usual marks…

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AI Everywhere. Help, Hype, or Headache?

Joanne McCall — Mon, 02 Jun 2025 16:00:30 +0000

Back in the day when social media first came on the scene (remember those days?), I was traveling the country speaking to groups about how to use it to promote their books and businesses. And what did I hear, over and over again? “Oh, I’ll just give that to the youngest person in the office. I don’t want to learn social media.” Um… no. You can’t just hand it over. Do they have your…

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