Holding You Back from Doing PR

  What holds people back from doing PR? Find out what that is and how you can overcome it.   Hey, let’s find out how media savvy you are!  Click here to take the assessment.

Continue Reading →

How Authors Can Become Newsworthy and Land Media Coverage

One way to keep your book and message timely is to find a way to become newsworthy. You can do that in a number of ways, and a good place to being is with the calendar. It’s now the month of March, and time to look at Chase’s Calendar of Events. Chase’s is an event-listing…

Continue Reading →

Authors: Why and How to Build an Email List

In a recent post, we discussed the importance of focusing on what you want–not on what you don’t want. I also suggested considering three questions whenever you’re thinking about your book and its message. They are as follows: 1. Who is your market? 2. What forms of media do they consume? 3. What do you…

Continue Reading →