Careers – Joanne McCall Book Publicist

Attention and Visibility for Your Book and/or Business Can be Fun, Exciting, Exhilarating (and Frustrating)!

Joanne McCall — Sun, 05 Feb 2017 16:45:12 +0000

Most don’t want to talk about the last part of that title, but it’s true. At times publicity and marketing can be frustrating and anxiety producing. Much like life…there are the highs and the lows… If your book’s message is timely and you have a killer pitch, you’re going to get media coverage. Sometimes A LOT of attention, so you have to be ready for that. Success = attention + coverage + being…

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Happy New Year! May 2017 Be One of Your Best Years Yet!

Joanne McCall — Fri, 30 Dec 2016 18:00:00 +0000

Celebrating the Holidays

Joanne McCall — Sat, 24 Dec 2016 00:25:44 +0000

In celebration of the holidays, a simple wish from me to you, your family and friends.

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December. A Time of Reflection and Action

Joanne McCall — Sat, 10 Dec 2016 04:03:05 +0000

The month of December is a busy time for most people and their families. It’s also the darkest time of the year during which we have far more hours of darkness that light on any given day — that is until just after the Winter Solstice, which takes place on December 21. After that, the days start to get longer again until the Summer Solstice next June. These dark, cold nights make it a perfect…

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Email or phone? Tips for Getting More Media Coverage and Publicity

Joanne McCall — Fri, 04 Nov 2016 22:57:06 +0000

The world of marketing and publicity used to be driven by the phone call. For many this now seems to be an antiquated approach and very “old school”. It’s true that email is effective and there are many who prefer it to any other channels of outreach — some because they would rather hide behind email than actually pick up the phone — there is still another side to this equation.

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