Publicity for your Book, Business, and its Message when there is Breaking News

When it comes to publicity, timing is everything. This has been quite an amazing week having just survived a challenging (and sometimes nasty) election season, topped off with some unexpected results. No matter which side of the aisle you’re on, there were some big surprises. Early in the day on November 8th, I made this…

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Email or phone? Tips for Getting More Media Coverage and Publicity

The world of marketing and publicity used to be driven by the phone call. For many this now seems to be an antiquated approach and very “old school”. It’s true that email is effective and there are many who prefer it to any other channels of outreach — some because they would rather hide behind…

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