Words are Important in Publishing, Marketing, and Publicity

I often hear the words marketing, publicity, promotions, public relations, advertising, and sales all used interchangeably, but they aren’t the same. It’s one thing if you’re simply speaking with a couple of friends, but if you’re working with people inside any of these industries, using the wrong word can spell big trouble and lots of…

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Publicity and Marketing Social Cheats!

Because I hear the word “overwhelmed” so much these days, I thought I would share with you a cheat sheet of sorts. I had the privilege of working on the AMACOM book A World Gone Social by Ted Coine and Mark Babbitt — Two wonderful human beings and social business guys whom I just adore.…

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Staying on Track with Your Publicity and Marketing Plans: Part 2

In my most recent blog post I stressed the importance of knowing when to take a break from book promotion, and then doing so. I also answered several FAQs regarding how to deal with overwhelm, what to do when you feel like your publicity and marketing efforts are stuck, and learning how to procrastinate procrastinating.…

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