Media Training – Joanne McCall Book Publicist

Confidence in the Media Doesn’t Have to Be Loud

Joanne McCall — Mon, 14 Jul 2025 16:00:32 +0000

I have been extremely fortunate in my career and have attracted the most amazing clients. Over 29 years, there have been a small number where it turned out not to be a perfect match, but by and large, they’ve all been fantastic. Each one unique and wonderful in their own way, bringing so much to the table, and sometimes needing to learn something along the way, too. One client in particular…

Source

You’re More Ready Than You Think

Joanne McCall — Mon, 12 May 2025 16:00:08 +0000

Not long ago, I worked one-on-one with an author who reached out for media training. She told me right up front, “I don’t think I’m ready. I’m not polished enough for interviews.” Fair enough. Many authors feel this way. But within minutes of talking with her, I knew: she was more than ready. She was smart, full of energy, deeply passionate about her work and her book.

Source

Confidence Starts Before the Camera Rolls

Joanne McCall — Mon, 21 Apr 2025 17:42:04 +0000

I’m in the middle of leading a media training course for the Nonfiction Authors Association and a fantastic group of authors. At the very beginning, during introductions, I asked a simple question: “What do you most want to get out of this training?” The responses were thoughtful and familiar. “Learn how to speak with more confidence.” “Look relaxed—even if I’m nervous.” “Know how to sound…

Source

My Biggest Mistake

Joanne McCall — Mon, 17 Feb 2025 17:00:04 +0000

My biggest mistake happened two decades ago, and I have never forgotten it. I watched in disbelief as my client, a seasoned CEO, unraveled on national television, his meltdown playing out before my eyes like a slow-motion car crash. Ugh. This was the moment we had worked so hard to secure—a prime-time interview with a well-known, top network host—but instead of showcasing his expertise…

Source

5 Myths Authors Believe About Talking to the Media

Joanne McCall — Mon, 25 Mar 2024 16:00:56 +0000

My mission is all about authors. I help authors and business owners/entrepreneurs to get the media coverage and visibility that they want and need. Most want readers and to build their authority for a variety of purposes, whether that is to build a following, get more speaking gigs, build credibility, or build a business. Media coverage helps do all of these things. I have countless examples of…

Source

Authors, Take Control of the Interview

Joanne McCall — Mon, 15 May 2023 16:00:10 +0000

Happy Mother’s Day to all who celebrate in the U.S. and all moms around the world! You have the toughest job, no doubt, and you are amazing (even when you aren’t feeling it!) xoxo!! I was listening to a podcast the other day with a fairly well known host interviewing an author on the expertise within her book. The interview was 20 minutes long, which is a good amount of time to share important…

Source

Why Media Training is Important for Authors

Joanne McCall — Mon, 03 Oct 2022 16:00:22 +0000

Are you an author who wants to get better at media interviews? Do you feel like you freeze up or don’t know what to say when talking with media professionals? Does the thought of it make you perspire? If so, you need media training. Here are a few reasons why media training is important for authors: First, it’s important to understand what media training is and what it isn’t.

Source

First Impressions for Interviews

Joanne McCall — Mon, 31 May 2021 16:00:44 +0000

Remember when mom used to say, “You never get another chance to make a good first impression.”? Mom was right, and this includes media interviews, too. How to deliver a great interview in any media format is always a worthy topic, particularly when you discover a gem of wisdom you haven’t heard before. I hope to offer that to you today by taking a deeper dive into the few precious…

Source

Making Unconscious Habits Conscious

Joanne McCall — Mon, 15 Mar 2021 16:00:46 +0000

Just prior to Covid, I was media training an author for some on-camera appearances coming up, and we were doing mock interviews. I had a list of questions based on the key messages from her book and we were going through them to see how she handled being in front of the camera. We were both sitting down, recording the conversation which was going well until — all at once — in the middle of a…

Source

15 Tips Before Any Media Interview

Joanne McCall — Mon, 11 May 2020 16:00:29 +0000

I do a lot of media training for authors that consists of several different elements, all aimed with the intention of influencing the audience to want to listen to you and ultimately to buy your book. Media training covers a number of different aspects, including how you launch each interview, delivering your key messages with finesse, the ability to respond artfully to misdirected questions…

Source