Be Aware of What’s Happening Out There

Warning: Sometimes you need to be aware of what’s happening out there so you can make good decisions for your publicity and visibility efforts. Recently I did what I call a “wave” for one of my program clients. This is where I build a media list directed toward the client’s perfect target market, create an awesome pitch letter and send it…

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Are these 3 Mistakes Keeping you from Being a Media Darling?

As a national publicist and visibility Strategist, I get a LOT of questions from very diverse business owners, authors, speakers and coaches. One of the most frequent questions is this: “I’m very good at what I do and I have an important message to get out into the world, so why am I having so much…

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What is your Secret Sauce?

I don’t have to say it is an incredibly noisy, crowded marketplace out there. We all know that. And because of this, it has never been more critical and necessary to figure out what is unique about you, your business and your book, and make sure that these messages are prominent in your marketing and…

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Grabbing the Attention of your Clients and Customers with Video

It is not big trick for a small business, entrepreneur, coach, speaker, author or consultant to stand up anymore. Never in the history of human kind has it been so easy. No matter what your product, service, event, or cause, you can create a platform. The trick is how are you going to stand out…

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Delightful Surprises

One of the things I love about life is that you just never know what big and wonderful thing is going to happen next. I know we all work really hard; we have goals and dreams and wishes and intentions and it’s fabulous when they come true… But now and then something amazing…something that you…

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What do Brian Tracy, Ken Blanchard, Dave Ramsey and Geneen Roth have in common?

It’s true for all well-known business people, authors, speakers, consultants and others, who are successful and have influence within their spheres. They all have this in common:  Action. They take action and they do it quickly — even when they’re not sure how they’re going to accomplish whatever the goal or objective is. This post…

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Some of the Top Media No-Nos

Greetings! When it comes to media, there are lots of  no nos one you can commit that will mark you as an amateur forever. And to make it ever worse, unless someone tells you, you won’t even know it. I know, because during my career as a publicist, I’ve probably committed all of them and…

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Top Tier National Media – Is it still relevant?

For years now we’ve been hearing all this talk about how media is dying. There are “experts” out there who are making a fortune segregating “Old Media” and “New Media”(That terminology is even outdated now), and claiming the end is near. But is that REALLY true? It may have looked like it in the short…

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