How to Connect with Media

How to Connect with Media  OK, so you know you want publicity for your business or product. You know how you’re different and unique and what you have to give to the world, and then the question becomes, “How do I find the right media to connect with?”  The Two-Week Publicity Crash Course continues. Welcome…

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Building Relationships

Actually, this one may be the #1 secret. The time to build relationships is before you need them.    

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Avoid these 5 Key Things at all Costs Prior to ANY Media Interview

You did it. Congratulations! You landed that top-tier media interview with a national magazine or with a huge online journalist, or other media person. What should you be doing as the time draws near? And, more importantly, what should you avoid doing? Here are my top five recommendations of things to avoid: Eating  Use the…

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