Press Releases – Joanne McCall Book Publicist https://joannemccall.com Fri, 24 Jul 2020 20:07:30 +0000 en-US hourly 1 https://joannemccall.com/wp-content/uploads/2019/12/JoanneHeadshotWeb-150x150.jpg Press Releases – Joanne McCall Book Publicist https://joannemccall.com 32 32 Do I Really Need a Press Release? https://joannemccall.com/do-i-really-need-a-press-release/ Mon, 27 Jul 2020 16:00:49 +0000 https://joannemccall.com/?p=6331 I keep hearing arguments about press releases: Are they still effective? Do you need them? What is the purpose? Are they antiquated? As with any argument, there are multiple sides and the answer to those questions depends on the context. To cut to the chase: If you are an author with a book, you must have a press release. I could end this week’s post there, but I won’t. A book release is a…

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