The Heart of your Story

Here is it August and producers of the top-tier media shows that went out on summer hiatus have returned to work and are now in full swing getting ready for their fall launches. We also are getting a tiny bit of a break from all the politics due to the Olympics. It’s so nice to…

Continue Reading →

Mistakes People Make Regarding Publicity and PR and How to Avoid Them

It’s hard to believe that the words “back to school” are already being bandied about. Summer clothes are on sale now that the Fourth of July has passed, and many of the long-lead media are planning their story ideas for well into fall. An important point to remember is that when it comes to media,…

Continue Reading →

What a Professional Publicist Can Do For You To Secure Media That You Can’t Do On Your Own

As I often say, publicity for your book, business, product, service or cause is not brain surgery or rocket science, but it does require some skills and tools that you may not have…yet. The first essential element is contacts. Being able to tap  into the contacts someone has already established is where the gold is.…

Continue Reading →

Hiring a publicist — Should You or Shouldn’t You?

People contemplate everyday whether or not they should hire a publicist. I am fond of saying it isn’t rocket science or brain surgery, but there are some real advantages to hiring someone to help you with media coverage. Here are a few of them: They have the contacts (and if they don’t, they aren’t the…

Continue Reading →

Prince

It’s been over two weeks since Prince died, and he continues to be one of the top news stories. There is no question he has had, and continues to have, an enormous impact on the world. Tributes continue from all directions — other celebrities while performing on their own stages, individuals visiting Paisley Park to…

Continue Reading →

The Secret to Great Media Coverage

Every day I get asked, “How can I get great coverage for my…” (insert one of the following…book, product, service or business) “…How do you find the right media to approach? Once you do, how do you talk to them? What do you send them? What exactly is a pitch? What is a good pitch?”…

Continue Reading →

Being a Media Darling in a Digital World

How did THAT happen? Where did this year go? Everyone talks about how time flies, and you know what? We’ll all be saying the same thing again next year at this exact same time: December 2016. Time does fly. Reminds me of some words of wisdom from my dad. “Joanne, be sure you are living…

Continue Reading →

Page 5 of 5