Word Definitions: Advertising, Marketing, Publicity, Public Relations, Promotions, Selling, and all things Digital

As I mentioned in my last post, many people use the term “editing” to mean one thing, and it actually has four very different meanings, so it’s important when working with others within an industry that you’re speaking the same language. For years, I’ve heard these words used interchangeably, but they mean very different things:…

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Words are Important in Publishing, Marketing, and Publicity

I often hear the words marketing, publicity, promotions, public relations, advertising, and sales all used interchangeably, but they aren’t the same. It’s one thing if you’re simply speaking with a couple of friends, but if you’re working with people inside any of these industries, using the wrong word can spell big trouble and lots of…

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Publicity and Marketing Social Cheats!

Because I hear the word “overwhelmed” so much these days, I thought I would share with you a cheat sheet of sorts. I had the privilege of working on the AMACOM book A World Gone Social by Ted Coine and Mark Babbitt — Two wonderful human beings and social business guys whom I just adore.…

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