Small Business – Joanne McCall Book Publicist

Small Business Saturday Strategies for the Savvy Pro Author

Joanne McCall — Mon, 18 Nov 2024 17:00:38 +0000

It’s that time of year again! Small Business Saturday is a beautiful, purposeful day dedicated to celebrating small businesses – including authors just like you and me. Happening the Saturday after Thanksgiving, which falls on December 1st this year, it’s a moment to shine a light on local, independent shops and creators, encouraging readers to “shop small” and truly invest in their communities.

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Attention and Visibility for Your Book and/or Business Can be Fun, Exciting, Exhilarating (and Frustrating)!

Joanne McCall — Sun, 05 Feb 2017 16:45:12 +0000

Most don’t want to talk about the last part of that title, but it’s true. At times publicity and marketing can be frustrating and anxiety producing. Much like life…there are the highs and the lows… If your book’s message is timely and you have a killer pitch, you’re going to get media coverage. Sometimes A LOT of attention, so you have to be ready for that. Success = attention + coverage + being…

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Celebrating the Holidays

Joanne McCall — Sat, 24 Dec 2016 00:25:44 +0000

In celebration of the holidays, a simple wish from me to you, your family and friends.

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The Power of Questions While Marketing and Publicizing Your Book

Joanne McCall — Sun, 18 Dec 2016 19:53:29 +0000

I’ve noticed that my December blogging has a theme: my posts are all about the importance of taking time for reflection and for doing year-end reviews for one’s business and book. You would think that would be strategically planned, but it wasn’t. This is simply a natural time for doing these things, yet many people are so busy they simply won’t take the time. That’s a mistake. I won’t repeat…

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December. A Time of Reflection and Action

Joanne McCall — Sat, 10 Dec 2016 04:03:05 +0000

The month of December is a busy time for most people and their families. It’s also the darkest time of the year during which we have far more hours of darkness that light on any given day — that is until just after the Winter Solstice, which takes place on December 21. After that, the days start to get longer again until the Summer Solstice next June. These dark, cold nights make it a perfect…

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