Thought Leadership – Joanne McCall Book Publicist https://joannemccall.com Fri, 03 Jul 2026 16:17:11 +0000 en-US hourly 1 https://joannemccall.com/wp-content/uploads/2019/12/JoanneHeadshotWeb-150x150.jpg Thought Leadership – Joanne McCall Book Publicist https://joannemccall.com 32 32 How to Find Your Point of View https://joannemccall.com/how-to-find-your-point-of-view/ Mon, 06 Jul 2026 16:00:09 +0000 https://joannemccall.com/?p=9937 If you’re in the United States, I hope you’re enjoying a wonderful, celebratory Fourth of July weekend. Last week, I wrote about the fact that thought leadership is earned, not claimed. It is not a label you give yourself because it sounds good in your bio. It is something other people begin to call you when your ideas are clear, strong, and consistent enough that they associate your name with…

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]]> Thought Leadership is Earned. Not Claimed. https://joannemccall.com/thought-leadership-is-earned-not-claimed/ Mon, 29 Jun 2026 16:00:08 +0000 https://joannemccall.com/?p=9934 Not long ago, an author came to me for a consultation and, early in the conversation, described themselves as a thought leader. I hear that phrase a lot now. It has become one of those polished terms people reach for because it sounds impressive, strategic, and established. So I asked a simple follow-up question. What do you want to be known for? Then there was a pause. I waited.

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